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Why Behind the Label

I've spent 10+ years in specialty coffee, working across sourcing, roasting, quality and everything in between. That experience has shaped how I want Behind the Label to work. Every coffee is traceable back to the farm and people who grew it, roasted with care and backed up by industry leading quality control to make sure what tastes great today tastes just as good the next time you order it.

Behind the Label isn't a brand built by committee. It's one roaster, a direct relationship with the people I work with, and a genuine belief that great coffee should have a positive impact on everyone involved, from the producer right through to the person drinking it.

Brewing at Home

Great coffee at home doesn't need to be complicated. Explore traceable single origin coffees roasted fresh, alongside brewing equipment I genuinely use and recommend, from V60 and Origami to AeroPress. Or sign up to a subscription and get freshly roasted coffee delivered straight to your door.

Wholesale, done as a partnership

Supplying cafés, restaurants, hotels and offices across Dublin and Ireland, I like to keep wholesale simple and personal. It's more than just supplying great coffee. I can help with everything from equipment and café setup to barista training, workflow and ongoing support.

Most importantly, you're dealing directly with me. If you need something, have a problem or just want some advice, you can pick up the phone and talk to the person who actually roasts your coffee and knows your business.

Let's talk wholesale

Blog posts

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  • Our Impact - 11 Million Trees Project

    Our Impact - 11 Million Trees Project

    Darren Kelly

    The first line you read on our website is “motivated by impact”. But sure anyone can have a  marketing line. It only means something when it costs you something. Behind...

    Our Impact - 11 Million Trees Project

    Darren Kelly

    The first line you read on our website is “motivated by impact”. But sure anyone can have a  marketing line. It only means something when it costs you something. Behind...

  • Wholesale Coffee vs Retail Coffee vs Online Coffee

    Wholesale Coffee vs Retail Coffee vs Online Coffee

    Darren Kelly

    When most people think about buying coffee, they picture grabbing a bag from a shelf or ordering online. But behind the scenes, there’s another side of the coffee world that’s...

    Wholesale Coffee vs Retail Coffee vs Online Coffee

    Darren Kelly

    When most people think about buying coffee, they picture grabbing a bag from a shelf or ordering online. But behind the scenes, there’s another side of the coffee world that’s...

  • What is white label coffee? (And why we offer it)

    What is white label coffee? (And why we offer it)

    Darren Kelly

    When I started Behind the Label, it was never just about roasting coffee with my own name on the front. It was about introducing people to the world of coffee...

    What is white label coffee? (And why we offer it)

    Darren Kelly

    When I started Behind the Label, it was never just about roasting coffee with my own name on the front. It was about introducing people to the world of coffee...

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